Top 5 Social Apps in Ecuador Q4 2022: Unified Platform Performance

In the fourth quarter of 2022, social apps in Ecuador exhibited diverse performance trends across downloads, revenue, and active users on a unified platform. Here, we delve into the data provided by Sensor Tower for the top 5 social apps.

Facebook Lite from Meta Platforms, Inc. experienced a gradual decline in weekly revenue, starting from around $1.8K in late September to approximately $1.1K by the end of December. Weekly downloads fluctuated, peaking at 80.4K in the week of October 24, while weekly active users generally hovered around 9.5M, showing stability throughout the quarter.

TikTok by TikTok Pte. Ltd. saw its weekly revenue peak at about $7.7K in late November, with a noticeable dip to $4.9K in mid-December. Download numbers were strong, reaching up to 85.6K in late October, and active users remained consistent at around 4.2M, with minor fluctuations.

Instagram showed a slight increase in weekly revenue, peaking at $436 in late October. Weekly downloads saw a downward trend, starting from 60.9K in late September and decreasing to approximately 50.6K by the end of December. Active users ranged between 5.4M and 5.7M, maintaining a relatively stable user base.

X from X Corp. had modest weekly revenue, peaking at $33 in late October. Weekly downloads peaked at 27.4K in the same period, while active users remained steady at around 1.4M to 1.5M throughout the quarter.

TikTok Now, also from TikTok Pte. Ltd., saw a sharp decline in weekly downloads from 63.7K in late September to just over 1K by the end of December. Active users mirrored this trend, starting at 79.6K and dropping to 47.3K over the same period.

For more detailed insights and data, visit Sensor Tower.